Most personnel consultants suggest applicants prepare a resume for each work situation. To create these resumes, research the individual company's business record, history and the position offered.

After learning the requirements for a certain position, design a resume that acknowledges each required skill and area of experience advertised. Then, carry extra copies of this customized resume to the interview, even if the human-resources department has a copy.

Researching the company before going to the interview is a valuable technique favored by placement professionals. Find out as much as possible about the company before the interview. Then, capitalize on this research during the interview by demonstrating knowledge of the corporate goals, recent major accomplishments and stock performance.

Good resources for this research are the Dun and Bradstreet or Standard & Poor's directories. Another publication available through most libraries is Value Line, a summary and analysis of the operations and financial accomplishments of several companies. If no information about the company is available, call the human resources department and ask. A candidate aware of the company's bond rating or recent changes in the price of stock will impress an interviewer. Additional information about a specific company and its operating standards may be found in the company's annual report or other public documents describing business activities.

Company "culture," or how that company approaches particular situations and goals, also is good information for candidates prior to the employment interview. Know the rules of the company and follow their procedural guidelines without question or comment, no matter how ridiculous they may appear.

Follow any established corporate protocol, particularly that suggested by the employment interviewer. By following rules to the letter, the first impression left by the candidate will show attention to detail.

Compliance with a company's culture also is important when selecting an interview wardrobe. Once again, follow the rules. There have been real-life instances when a candidate's appearance figured prominently in the hiring decision.

For an office or sales position, dress conservatively. Gray and navy are the best suit colors for successful candidates. These may be solids or pinstripes. For a trade job, an open-necked shirt and conservative dress are encouraged. A good guideline for any job interview candidate is to wear attire appropriate for the first day on the job.

When planning, set aside ample time for the interview. Give the interviewer plenty of time to work through his agenda.

Candidates appearing edgy or in a hurry can create a negative tone. If the interviewer feels rushed it can be costly. A quick glance at a watch or any other sign of anxiety may give the impression this candidate isn't focused on the interview.

Be punctual. A good policy is to arrive at the interview 15 minutes prior to the appointment. Walking into the interviewer's office late establishes a negative first impression.

A job candidate also is advised to maintain a positive frame of mind. In the interview, he should avoid topics about personal inconvenience or problems. An interview that begins on a "down beat" will create a poor impression that will be difficult to change.

Finally, it is important to arrive at the interview alone. The presence of a third party, such as a friend, spouse or family member, can distract the candidate and the interviewer. This type of distraction may make a difference in the interviewer's assessment of the candidate's abilities and change the tone of the interview.

Published in Houston Chronicle